Forbes Medi-Tech & Wal-Mart Launch First Cholesterol-Lowering Cheddar Cheese

Forbes Medi-Tech & Wal-Mart Launch First Cholesterol-Lowering Cheddar Cheese
Forbes Medi-Tech Inc., Vancouver, Canada, has announced that the U.K.’s second largest retailer, Wal-Mart/ASDA, has launched Heartfelt Plus Natural Cheese incorporating Forbes Medi-Tech’s cholesterol-lowering ingredient, Reducol. Natural cheese typically contains a fat content of 30-40%. The new Heartfelt Plus cheddar cheese with Reducol contains a lower fat content of 12%. Reducol contains plant sterols and stanols, commonly known as phytosterols or “sterols.”